Category Archives: Entrepreneurs

3 Secrets of Creating Compelling Content

3 secrets of creating compelling contentAs an online entrepreneur, you know that building a strong community around your brand is an essential part of ongoing growth and success.

A strong  community is one that’s filled with active members who generously share their knowledge and time with other members. You may have tried to build an online community and found yourself frustrated when there you had only a few members after all of the work you put in.

Why do some online communities thrive while others fade away? Compelling content is what makes the difference to your audience. When you regularly create eye-catching content and share it on your blog and with your email list, then your community will begin to take off. Here’s what sets compelling content apart from boring, run-of-the-mill content:

Compelling Content Soothes a Pain Point

The best content gets consistently shared when it meets a real need for your target readers and helps to solve their problems. For example, if you’re a health coach that serves busy women, then you know your clients struggle with making food that’s quick to prepare while still being nutritious.

With this information, you might want to create a list blog post about 5 easy dinners that can be made in a skillet in less than 30 minutes. You could also share tips on how to use a food processor or blender to cut down on meal prep time. Once you identify a problem your audience is a struggling with,  you can create content that offers solutions.

Compelling Content is Authentic

You know your audience, what their pain point is and how your content is going helps solve their problem. Now you can start creating content.

Many solopreneurs and bloggers struggle with letting their personality shine through their content. They’re worried about their brand and style. However, the very best and engaging contact you deliver will have your unique voice and style. Being authentic will attract the audience that you’re meant to reach.  It will keep them coming back and them think they’ve finally found an inspiring speaker who’s worth following.

Compelling Content Inspires Readers to Take Action

When someone has finished reading your viewing your content, they should feel compelled to take further action with you. Maybe it’s to follow and share on social media or join your email list. The more comfortable they are with you, the more likely they will be to buy something from you and recommend to their friends.

That next step should include a call to action at the end of your content and on your main page. Ask readers to take a small next step like joining your email list. You want to keep it simple here. Don’t overwhelm your audience multiple steps or product offers. Stick with just one call to action.

Creating compelling content is essential if you want to build a thriving community. When you regularly offer awesome content, your community will begin to trust you and keep coming back to you.

If you’re a spiritual or holistic entrepreneur and you would like some help with content creation, I’d love to help. Visit my services page and my blog for writing clips.

 

What Should You Outsource to a Virtual Assistant?

what should you outsource to a virtual assistant

If you know you need to start outsourcing some of your work but don’t know where to start, here’s a few of the ways that I can help you. 

  • adding content to website
  • formatting content
  • editing content
  • setting up/mailing out newsletter
  • scheduling podcast guests
  • social media management
  • content creation
  • group moderation (community management)
  • auto responder set up

And that’s only a few of the things that can be outsourced! Make a list of the services that you need. If you have other administrative tasks, take note of them so that we can discuss on our intro call.  A helpful way to determine how many of hours of help you need each week or month is to begin tracking those tasks took and writing down the amount of time you were spending on each one.

Now grab your list and spend a few minutes thinking about the priority of each task you wrote down. Rewrite your list in order of priority (or number it – whatever works for you to keep track of the first priority, second, etc.) As you prepare your list, think about what will affect your bottom line the most.

It’s also a good idea to add notes to your list about when and how often each one of those tasks needs attention. You’ll also need to jot down software used and skills needed to handle each project. The last part of this is to figure out how many hours it’ll take someone to handle these each week,for you.

After you’ve prioritized the projects and figured out how long you’ll need someone to devote to a task(s), you need to think about an outsourcing budget. This is an important step when it comes to outsourcing. For example, if you only have a budget of $300 don’t expect to get 50 hours’ worth of work done. You have to be realistic. And this circles back around to why you prioritized tasks – make sure you pay to have the highest priority project completed first.

You don’t want to make the mistake of outsourcing just for the sake of it. When you do it, you are going want to do it effectively and strategically so it’s a benefit to you and your business. The whole point of hiring a service provider should be for a couple reasons already mentioned – to free up your time to do more of what you enjoy and to increase your bottom line. And that’s why it’s important to take the time to do the ‘leg work’ before you actually hire someone to avoid stress and confusion later on.

If you’re looking for a reliable, non-flaky social media virtual assistant to help you run your blog, you’ve come to the right place. I take pride on providing high quality and professional work to my clients every time.

Contact me today!

 

How to Effectively Research Any Topic

 

how to effectively research any topic

 

 

 

 

 

 

 

 

No matter what niche you’re in, it’s so important that you understand how to effectively research your topics. It’s simply not enough to just do an internet search (although that is certainly part of the process.) You must understand the problem that your readers are experiencing, and know the best places to source the information.

First, define the problem

You’ll want to spend some time narrowing down what your readers’ problem is and in what form the answers might look like. Are you creating a blog post or a new info product or service?  You will want to research facts to back up any claims that you’re making. Once you’ve identified the real problem, write down what you already know about the topic. This will help you when you are searching for more information.

Most reasonably well-read people have some basic common knowledge that they don’t always know how they acquired. This is called “a priori knowledge.” It’s important to take advantage of this type of knowledge before you conduct formal research on any topic, because you can use the terms that you know and the ideas that you know to help you find more information easier. Once you have written down what you know, try to decipher what more you need to know by writing down a few questions to get you started.

Locate the information

There are many sources that you can use for gathering information such as books, encyclopedias, magazines, videos, people, organizations and yes, of course, the internet. Of course, you will probably look at the Internet first, which can help lead you to the other sources mentioned quickly. So while starting with the Internet is helpful, don’t discount downloading or buying books, magazines, newspapers and other forms of information to study your topic more thoroughly.

Use words or phrases from the knowledge you already have about the topic to double check the facts you think you know, and to locate more information about the topic. In addition, use the questions you’ve developed to search for more information. Google Search is very useful because you can type in questions, phrases, and random words to get more information on any topic. For instance, let’s say you determined you need more statistics about your topic. You can literally type in “Statistics about xyz” and pages will appear that have stats about said topic.

Select the best sources

In addition to the information you find above, it’s important to evaluate the worthiness of any one source.You want to be very careful that the source is accurate. Is the information up to date, who wrote it, when did they write it and who was the audience? How does the information relate to what you need to know or already knew? Be sure to collect the information in an organized fashion so that you can easily locate it again if you need to. Using a systems like Evernote or task managers such as Trello or Teamwork can be very helpful.

Now is also the time when you want to locate people who can give you more information and direct you where to look. Once you have this initial research out of the way, you can talk more intelligently to people “in the know” than before. So it’s a perfect time to get out the address book, or look at your LinkedIn connections to find people who can help you further.

Once you’ve carefully researched your topic, you can proceed with developing your blog post, product or service with full confidence that you are giving your audience a reason to like and trust you. That will keep them coming back.

Suncoast VA can help you with your administrative needs. Check out my services page to see how we can work together.